Felipe Chaparro
Multimedia Engineer & Co-founder of Binova 360
DesignWeb Development360 StrategyCROAnalyticsMarketing
Multimedia engineer and digital systems architect focused on conversion and scalability.
Binova 360
The digital 360° system that helps grow your business.
We build your website, create social media content and automate processes with AI.
Digital ContentWeb DevelopmentTechnical SEOAI Automation360 Strategy
SYSTEM_STATUS: ONLINE
Análisis de lo que tu negocio necesita para vender másDiagnosis
Desarrollo del plan de acciónBuild
Optimización de la soluciónOptimization
The Strategy
Why 360°?
Real growth doesn't come from isolated actions. It comes from a 360° connected approach.
Traditional Approach
- Disconnected social media efforts
- Content without a clear purpose
- Static websites that don't convert
- Fragmented data
- Dependence on paid advertising
Scattered results and ROI that's difficult to measure.
Binova 360 Flow
1
They Find You
Technical SEO + Google Ads
2
They Trust You
Valuable Content + Branding
3
They Contact You
Optimized Landing Pages
4
They Buy
Sales Automation
5
Follow-up
CRM & Email Marketing
6
They Recommend You
Loyalty Programs
Diagnosis
If your digital presence isn't connected, you're losing customers every day
Most businesses have disconnected pieces of the puzzle. Without a system that brings them together, you're losing 60% of your sales opportunities.
It's not a lack of effort. It's a lack of structure.
Common Symptoms
Advertencia
People search for you on Google, but you don't appear or stand out.
Advertencia
Your website doesn't build trust or convert visitors.
Advertencia
Your social media looks good, but it doesn't bring in customers.
Advertencia
You respond too late on WhatsApp and the opportunity goes cold.
Advertencia
You don't know what's working and what isn't.
The Solution
Binova 360 builds your digital system to consistently generate customers
What exactly do we do?
We build your 360° digital presence so you can:
- VisibilidadAttract (visibility)
- Retorno de inversión (ROI)Convert (more messages, appointments, and sales)
- Ahorro de tiempo con procesos automáticosScale (automation and optimization)
Important: You can hire a single service or the complete system.
Contenido para redes socialesContent
Optimización SEOSEO
Diseño web profesional y responsivoWeb
Servicio de Automatizaciones con Inteligencia ArtificialAuto
Our Expertise
360° Services
From websites and social media content to AI automation. Choose the services you need or implement the complete digital system.
01 Social Media Content
02 Web Development & Landing Pages
03 SEO & Search Visibility
04 AI Automation
01 / Social Media Content
Turn your followers into revenue.
What's included:
- Garantía de calidadMonthly strategy and content calendar
- Garantía de calidadScripts/copy + design (or video editing)
- Garantía de calidadContent focused on inquiries and sales
- Garantía de calidadOptimization based on metrics, not likes
Deliverables:Advertising, Reels, Photography, Post Copywriting, Articles, Reports
Ideal if:You want consistent content and results without improvising.
+40% Engagement
02 / Web Development & Landing Pages
What's included:
- Garantía de calidadModern, fast, mobile-friendly website
- Garantía de calidadClear messaging + persuasive structure
- Garantía de calidadStrategically placed forms, WhatsApp and CTAs
- Garantía de calidadTechnical SEO foundation + analytics
Deliverables:WordPress, Custom Websites, Ecommerce, CMS
Ideal if:Your current website or ecommerce store doesn't represent your business, generate sales, or bring in leads.
99.9% Uptime
03 / SEO & Search Visibility
What's included:
- Garantía de calidadOn-page SEO optimization + semantic structure
- Garantía de calidadLocal SEO (Google Business + local signals)
- Garantía de calidadContent designed to rank services and FAQs
- Garantía de calidadMeasurable improvements in authority and visibility
Deliverables:SEO audit, website improvements, local SEO, ranking content and performance reports
Ideal if:You want to appear when people search for services like yours.
3x CTR
04 / AI Automation
WhatsApp, scheduling, leads and follow-up.
What's included:
- Garantía de calidadAutomated responses and lead classification
- Garantía de calidadFollow-up automation to prevent lost sales
- Garantía de calidadCRM and simple tool integrations
- Garantía de calidadAppointment scheduling and organization
- Garantía de calidadAutomation of repetitive processes
Deliverables:Chatbots, CRM Automation, Automated Appointment Scheduling
Ideal if:You're losing customers because of slow responses or lack of follow-up.
12x ROI
Our Process
How do we work?
A simple, structured process to audit, design, and scale. No guesswork, just systematic and transparent execution.
Availability open
01
360° Diagnosis
We review your website, social media, Google visibility, and customer service.
- • 360° Audit
- • Baseline KPIs
02
Clear Plan
We tell you what to do first, the impact it will have, and why.
- • Blueprint
- • Roadmap
03
Implementation
We execute the module or the complete system with clear deliverables.
- • Development
- • Integration
04
Measure & Improve
We measure results and continuously improve the system to scale your sales.
- • Go-Live
- • Scaling
Differentiation
Why Binova 360 and not "just another agency"?
Because Binova 360 works with structure, not a "let's see what happens" approach.
The Usual
Disconnected Providers
The web developer doesn't talk to the SEO specialist.
Rigid Packages
They sell you "the full plan" even when you only need one part.
Focus on "Likes"
Vanity metrics with no real impact on revenue.
"Finished" Website
It's delivered and never improved: performance drops and leads decline.
Hidden Costs
Unexpected charges on every monthly invoice.
BINOVA Principles
Connected 360° Ecosystem
Web + Content + SEO + AI Automation
Modular Service
Start with the area that needs the most attention.
Results-Focused
Inquiries, Appointments, Sales, Efficiency.
Continuous Optimization
We measure, learn, and improve continuously.
Total Transparency
Clear roadmap and fixed pricing.
"We don't sell posts. We build a system that generates customers"
Tangible Results
Organic Traffic
+150%More inquiries and messages from potential customers on a consistent basis.
Website Conversion
3.5xA stronger image and greater trust from the very first interaction.
Cost per Lead
-40%More conversions with the same amount of website traffic.
Team Productivity
+20%Less time wasted on repetitive tasks.
Talent
The team behind your brand's success
Multidisciplinary specialists focused on one goal: scaling your business digitally.
CertificadoCertified Expertise
Trabajo en equipoIn-house Team
Santiago Anzola
Multimedia Engineer & Co-founder of Binova 360
DesignWeb DevelopmentAISystemsMarketing
I combine design, development, and automation to create simple and efficient digital solutions that help businesses work better and generate a positive impact.
Frequently Asked Questions
How long does it take to see results in my sales?Expandir más
It depends on your business. If we use paid advertising or AI-powered tools, you may start seeing new customers within days. If we work on SEO and organic Google visibility, results usually take 3 to 6 months, but they tend to be more stable and profitable over the long term.
Do you work with small or local businesses?Expandir más
Absolutely. In fact, we specialize in helping local businesses grow. We offer flexible solutions for companies at different stages, as long as they are ready to invest in improving and growing their digital presence.
Do I need a website before working with you?Expandir más
No. If you don't have one, we can design it from scratch with a focus on generating sales and leads. If you already have a website, we'll review it and determine whether it should be improved or replaced with a more modern solution.
How will I know if the work is producing results?Expandir más
We believe in transparency. You'll receive easy-to-understand monthly reports showing exactly what we did and how many potential customers were generated. No confusing vanity metrics, just meaningful business results.
What does AI automation mean and how can it help me?Expandir más
Think of it as having an assistant working 24/7. We can create systems that answer common questions on WhatsApp, schedule appointments, update databases, and automate repetitive processes. This allows you and your team to focus more time on sales and high-value work.
Where are you located and what areas do you serve?Expandir más
Our operations are based in Zipaquirá. We work with businesses in Chía, Cajicá, the Sabana Norte region, and Bogotá. We also work remotely with clients throughout Colombia.
How much do your services cost and how do we get started?Expandir más
Our projects start at COP $500,000 and scale according to your needs. The first step is a free consultation where we learn about your business, identify what you need, and prepare a clear proposal with no surprises.
Your business already has potential.
It just needs the right system to unlock it. Schedule a discovery call and find out how Binova 360 can help scale your results.